Global Engagement Snapshots

At the launch of the 3rd Pakistan Climate Conference Report by OICCI and SDPI, Ayla Majid, Founder & CEO of Planetive emphasized the urgent role of the private sector in achieving Pakistan’s NDC 3.0 targets ahead of COP 30. She highlighted the need for ESG transparency, innovative green finance, and collaboration to bridge the US$200 billion climate finance gap by 2030. Her focus was on strengthening supply chains, promoting a circular economy, and fostering a resilient ecosystem to drive Pakistan’s climate future forward. Under her leadership, Planetive is advancing ESG frameworks, green finance solutions, and capacity building to drive a resilient, low-carbon future.

Planetive’s Founder & CEO, Ayla Majid, was invited to speak at the International Energy Forum (IEF) Industry Advisory Council Meeting 2025 in Paris, where she joined global leaders to discuss market-driven pathways for decarbonization. Speaking on the theme “Matching Carbon Management with Market Solutions for Affordable Decarbonization,” Ayla emphasized the need for scalable, inclusive carbon management systems backed by strong policy and investment signals. Key insights included the growth of carbon markets, the evolving global CCUS landscape, and innovative models like Storage-as-a-Service. Ayla underscored the importance of aligning carbon pricing with investment certainty to make decarbonization viable in high-growth regions. Planetive remains committed to driving practical, fair, and forward-looking solutions for a just energy transition.

At ACOA2025, Planetive’s CEO & Founder Ayla Majid emphasized the need to align workforce development with sustainable growth and climate action, positioning Africa as a leader in responsible investment. Citing ACCA’s upcoming Global Trends Report 2025, she outlined five forces shaping the future of work: technology, geo-economic shifts, economic uncertainty, demographic change, and climate impact. Notably, 80% of African accounting professionals aim to become entrepreneurs—far above the global average of 52%—with nearly half already managing side ventures. Ayla highlighted the crucial role of financial professionals in driving innovation, sustainability, and long-term value in Africa’s evolving economy. In support of this vision, Planetive is actively working to bridge the gap between climate ambition and economic opportunity by fostering green skills, advancing carbon market solutions, and promoting climate-resilient entrepreneurship across emerging economies.

Ayla Majid, Planetive Founder & CEO, contributed her expertise to the 8th Leaders in Islamabad Business Summit (LIIBS) 2025, a premier platform for global and national leaders navigating the future amidst global shifts. As a panelist on the Climate and Sustainability session, Ayla emphasized the urgent need for bold climate action, the critical role of increased clean energy investment, the concerning rise in global CO₂ emissions, and the imperative for equitable clean energy transitions in emerging markets. This participation underscores Planetive's commitment to driving sustainable solutions through strategic ESG advisory, green finance innovation, and national upskilling initiatives, all aimed at supporting net-zero targets and fostering impactful climate partnerships for a sustainable future.

Planetive Founder & CEO, Ayla Majid, in her role as President of ACCA, actively participated in a significant meeting alongside ACCA Chief Executive Helen Brand and the ACCA Pakistan leadership team with Jo Moir, Development Director at the British High Commission in Pakistan. The focused discussion centered on catalyzing sustainable growth within Pakistan. Key areas addressed included the fortification of Environmental, Social, and Governance (ESG) frameworks, the advancement of robust climate action policies, the enhancement of public financial management practices, and the cultivation of youth development initiatives. This engagement underscores Planetive's unwavering commitment to contributing to impactful dialogues that shape a sustainable and prosperous future on a global scale.

Planetive Founder and CEO, Ayla Majid, participated as a panelist at the Pakistan Minerals Investment Forum Summit 2025, joining global leaders to shape the future of Pakistan’s $6 trillion mineral economy. Speaking on Social License, Sustainability, and Climate Leadership in Mining, Ayla emphasized community-driven development, stakeholder partnerships, and the financial benefits of ESG integration, including improved IRRs and access to green financing. She advocated for responsible finance mechanisms like green bonds and Panda bonds to enable sustainable growth. Planetive remains committed to advancing ESG advisory, pioneering green finance, and cultivating future-ready decarbonization talent in alignment with national mineral sector reforms.

Planetive CEO & Founder, Ayla Majid, spoke at the Carbon Capture MENA Summit 2025 in Dubai, joining industry leaders from Microsoft, ING, and Japan Bank for International Cooperation in a panel on financing Carbon Capture and Storage (CCS) projects. The discussion, expertly moderated by Bloomberg’s Salih Yilmaz, focused on key financing considerations, including the role of hub models, carbon markets, and shared infrastructure in scaling CCUS investments. As MENA advances its decarbonization efforts, collaboration and financial innovation remain crucial in driving sustainable energy solutions.

Planetive CEO & Founder, Ayla Majid, participated in two pivotal energy events in Riyadh, Saudi Arabia: the IEA-IEF-OPEC Symposium and the IEF Thought Leaders’ Roundtable. These high-level discussions brought together global energy leaders to address the complexities of the energy transition. Key insights included the critical role of Carbon Capture, Utilization, and Storage (CCUS), the future of low-carbon fuels, and the evolving energy mix balancing renewables with traditional sources. The discussions reinforced the urgency of data-driven decision-making and strategic investments for a resilient, sustainable energy ecosystem. Planetive remains committed to driving climate solutions and accelerating the shift towards a low-carbon future.

Representing ACCA as its Global President, Planetive CEO & Founder Ayla Majid met with Senator Muhammad Aurangzeb, Federal Minister for Finance & Revenue, and the Ministry of Finance leadership to discuss ESG, climate action, and sustainability reporting. The discussions also focused on transforming Public Financial Management (PFM) and capacity-building initiatives to enhance economic transparency and resilience. At Planetive, we believe strong financial governance and sustainability reporting are key to accelerating the transition to a low-carbon economy, shaping a more sustainable and future-ready financial framework.

Planetive CEO & Founder, Ayla Majid, in her role as ACCA’s Global President, engaged with Dr. Ali Cheema, Vice Chancellor of LUMS, and senior leadership to explore opportunities for sustainability, climate action, and digital transformation. The discussion emphasized integrating ESG principles into business and education, aligning with Planetive’s mission to drive a low-carbon economy. Strengthening collaborations between academia, industry, and sustainability leadership is key to building a resilient, future-ready economy.

Ayla Majid, CEO & Founder of Planetive as Global President of ACCA, met with Hammad Naqi Khan, CEO of WWF-Pakistan, and senior leadership to advance collaboration on sustainability and climate action. The discussion reinforced ACCA’s commitment to the UN SDGs, focusing on green financing, net-zero strategies, ESG integration, and gender inclusion. These shared priorities align with Planetive’s mission to drive impactful climate solutions and accelerate the transition to a low-carbon economy.

Ayla Majid, CEO & Founder of Planetive in her role as Global President of ACCA, met with M. Abdul Aleem, CEO & Secretary General of the Overseas Investors Chamber of Commerce and Industry (OICCI), along with OICCI’s senior leadership. The discussion focused on strengthening strategic partnerships in Environmental, Social, and Governance (ESG) practices, advancing climate action, and promoting sustainability. With a strong emphasis on capacity building, the meeting underscored the need to enhance Pakistan’s business landscape by integrating responsible corporate practices and fostering a low-carbon economy. These priorities align with Planetive’s mission to drive impactful climate solutions, support sustainable business models, and contribute to a resilient economic future.

Our Founder & CEO, Ayla Majid, an ardent champion of sustainability, inspired a room full of eager young explorers at Buraq Camp. Through engaging discussions, she imparted her insights on sustainability, climate action, and the importance of decarbonization. Ayla emphasized the vital roles of innovation, collaboration, and responsible leadership in tackling the climate crisis. We are proud to empower the next generation of sustainability leaders, who are already showing tremendous passion and commitment to driving positive change for our planet.

CEO & Founder Planetive Middle East & Pakistan, Ayla Majid, recently joined a Young Global Leaders (YGL) delegation on an enlightening journey to Morocco, organized by the World Economic Forum. The trip offered a deep dive into Morocco's innovative infrastructure and economic strategies, including visits to UM6P (Mohammed VI Polytechnic University) and Tanger Med Port. Key discussions were held with the Ministers of Investment, Industry, and Economy, highlighting Morocco's vision as a gateway between Europe and Africa. The delegation also explored OCP Group’s transformation from a phosphate company to a global leader in sustainable agriculture and gained insights from CDG on fostering innovation and entrepreneurship. The journey spanned five major cities: Marrakech, Tangier, Benguerir, Rabat, and Casablanca—each showcasing Morocco's rich cultural, social, and economic diversity. This experience has enhanced our understanding of Morocco's strategic role in the global economy, reinforcing our commitment to global engagement.

At the Special Meeting on Global Collaboration, Growth & Energy for Development 2024 held in Riyadh, where global leaders convened to discuss energy transition, sustainable growth, and international collaboration, Ayla Majid, Founder and CEO of Planetive, contributed insights on decarbonization, sustainable finance, and the role of carbon capture in accelerating climate action. She highlighted the importance of responsible investments and cross-border partnerships in driving the energy transition and achieving long-term sustainability goals. Beyond the discussions, Ayla explored Saudi Arabia’s cultural heritage, aligning with the country’s vision for a sustainable future. Her participation reinforced Planetive’s commitment to advancing global sustainability and energy innovation.

At the Leaders in Islamabad Business Summit held in April 2024, our Founder & CEO, Ayla Majid, participated in a crucial session on "Pakistan's Power Sector: A Way Forward." Alongside prominent figures like Federal Ministers Muhammad Ali and Sardar Awais Leghari, and industry leaders from K-Electric and Lucky Electric Power Company, Ayla Majid contributed her insights on addressing the challenges in Pakistan's energy landscape. The session highlighted the importance of diversifying into renewable energy sources, enhancing efficiency, and fostering public-private partnerships to drive sustainable progress in the sector.

At the Business Opportunities Conference held in March 2024 in Dubai, organized by the ICCI (Islamabad Chamber of Commerce and Industry), where Pakistani businesses converged to explore and discuss future growth avenues, Ayla Majid, the Founder and CEO of Planetive, took the stage as a prominent speaker. She shared her valuable insights on the future of energy in Pakistan, emphasizing the need for a revolutionary shift towards sustainable energy solutions, highlighting Pakistan's energy challenges and the potential for clean energy investments. Citing the country's goal to reduce greenhouse gas emissions by 50% by 2030, she underscored the importance of renewable energy projects and the strategic opportunities they present for both economic growth and environmental sustainability.

At MWC Barcelona, February 2024, Ayla Majid, Founder & CEO of Planetive and Board Director of Infraelectric, led discussions on steering the telecom industry toward a sustainable future. Key themes included the shift towards ESG initiatives, with telecoms investing in renewable energy and leveraging AI and IoT for network optimization. A sustainability wave for 2024 was highlighted, with a forecasted 2% reduction in carbon footprints as telcos adopt greener practices. Despite challenges like material shortages, these strategies are expected to influence the industry's future trajectory. Telcos are increasingly focusing on sustainability, from renewable energy investments to educating customers on greener practices.

Planetive attended the FII 2023 event in Riyadh, where noteworthy initiatives emerged, spanning green energy partnerships, strides in artificial intelligence, commitments to sustainable development goals, and strategies for bolstering global economic resilience. FII 2023 left an indelible mark as a platform where actionable initiatives converged, shaping the trajectory of global investments in response to contemporary challenges and opportunities.

At COP28 our dedicated team along with RELP consistently engaged in impactful events, bringing forth innovative solutions for a greener future. Notably, we have fostered valuable collaborations, including our partnership with the iTrust initiative, amplifying our efforts towards responsible environmental stewardship. The iTrust will provide customized, program-based guarantees designed to enhance bankability and promote competition with minimal fiscal and financial impact. We are implementing the International Guarantee Trust Fund for Renewable Energy (iTrust) with the purpose of providing customized program-based guarantees to be automatically granted to all renewable energy projects awarded in eligible participating public auctions.

Planetive's Founder & CEO Ayla Majid attended the Annual Meeting of the Global Future Councils and explored solutions for global challenges in areas like growth, AI, and climate change. The discussions highlighted the need for collaboration across sectors and countries to achieve a sustainable future. Specific topics included the responsible use of AI, ensuring a just transition to a green economy, and leveraging technology to combat climate change and improve public health. The meeting also addressed the need for clear definitions and regulations around concepts like "sustainable finance" and "cybersecurity" to ensure responsible practices.

At Buraq Space Camp, the energy crackled with excitement as Our Founder & CEO Ayla Majid, a passionate advocate for sustainability, shared her message with a room full of wide-eyed explorers. The message was clear: protecting our planet isn't optional, it's the fuel that will propel our cosmic dreams! Ayla emphasized that every single one of these young minds has the power to be a climate hero. From the smallest steps to the grandest ideas, everyone has a role to play. Let's fuel the future with knowledge, because knowledge is power, and with that power, we can embark on an interstellar journey towards a sustainable future. With so much enthusiasm in the room, it's clear that the future is in good hands. These young minds are brimming with potential, and the Buraq Space Camp event has empowered them to become the climate heroes our planet needs!

Ayla Majid led the panel discussion at Eisenhower Fellowships' 70th Anniversary with substantive discussions on emerging solutions to some of the world's most pressing challenges. During the discussion, Governor Christine Todd Whitman discussed positive developments in farming and schools related to climate change and committed to a carbon-neutral economy by 2050. Argentina's Dr. Jose Luis Manzano emphasized the energy security implications of the Ukraine-Russia conflict and prioritized a 20% target for renewable energy by 2025. Dr. Olufunso Somorin from Kenya focused on African stakeholders' interests in the energy transition, advocating for finance to expand clean energy access in rural areas for socio-economic development and environmental mitigation.

Ayla Majid, Founder & CEO of Planetive is speaking at the Strategic Conference at Gastech 2023, highlighting that green hydrogen production and scale is a must for decarbonisation and the energy transition puzzle.

Ayla Majid emphasized the following points to pivot Gwadar as a green fuel hub, during the seminar on "Energy Sector Cooperation under CPEC" hosted by the National Institute of Maritime Affairs (NIMA) and Bahria University Islamabad, Pakistan.

Our Founder and CEO, Ayla Majid, was part of the Leaders in Islamabad Business Summit 2023 — #TheBigRethink as a speaker, held on May 31 & June 1, 2023, at the Islamabad Serena Hotel!

Founder & CEO of Planetive Ayla Majid was among the speakers on #futureofenergy at the Finland Pakistan Business Summit! The future of energy is crucial for a country like Pakistan where a detailed long term strategy that includes generation, transmission planning, and supporting policy and investment ecosystem are required. There must be an absolute focus on reliable, affordable, and clean energy.

Ayla Majid the Founder & CEO of Planetive, was invited to deliver keynote speech at International Women's Day breakfast event held at the esteemed Islamabad Serena Hotel, where the First Lady of Pakistan, Mrs Samina Alvi and other dignitaries were in attendance. Reaffirming commitment on empowering women and creating an environment where they can thrive, Ayla’s message was that for an egalitarian, peaceful and prosperous world, women’s participation in every geography and sector is a must.

As the Middle East has clearly emerged as a key region to lead the production of hydrogen given its unique position and availability of resources, most countries in the region have announced their strategies for hydrogen production. In February 2023, Planetive’s CEO moderated a key session on: "The Promise of Green Hydrogen". Session participants were: Vatche Kourkejan from Roland Berger, addressed MENA project developments, government MOUs, and identified critical gaps in hydrogen development. Theiry Leperq Founder & President Hydeal, emphasized global hydrogen's future as a decarbonization cluster. Eng. Mohammed Al Taani, Jordanian Renewable Energy Society, discussed the pivotal role of hydrogen renewables in the region's energy transition. Ahmed Al Bawai, VP Saudi Industrial Development Fund, detailed large-scale hydrogen projects, significant investments, and SIDF's role in supporting the hydrogen supply chain and value.